Joico Moisture Recovery Shampoo is an intensely quenching and hydrating shampoo for dry, damaged and dehydrated hair. Carefully selected surfactants to cleanse away the residue with a luxurious lather that won t strip the hair of natural oils and moisture. A technological advance blend of Bio-Mimetic Peptides, Marine Botanicals and Seawater Nutrients provide dry hair with exceptional hydration whilst preventing dehydration and maintaining a healthy moisture balance. Recently reformulated to include Joico s revolutionary Bio-Advanced Peptide Complex , Moisture Recovery Shampoo replicates the DNA of healthy hair to repair damaged hair and prevent further hair damage. This technologically advanced complex offers a dramatic improvement in the hairs strength, health and natural shine. Moisture Recovery Shampoo revitalises dry and extremely dehydrated hair whilst enhancing smoothness and elasticity. The hair is cleansed and refreshed with renewed hydration, improved manageability and a smooth, glossy texture. Benefits: Easily detangles dry hair Reduces breakage by up to 55% Deeply nourishes dry-to-extremely dry hair Adds softness, smoothness, and shine Directions: Apply to wet hair Massage into a lather Rinse thoroughly Follow with the conditioner from the same range Ingredients: Water (Aqua), Sodium Laureth Sulfate, Dipropylene Glycol, Sodium Cocoamphoacetate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Distearate, Sodium Methyl Cocoyl Taurte, Chlorella Vulgaris Extract, Hydrolyzed Algin, Sea Water (Hydramine Sea Complex), Simmondsia Chinensis (Jojoba) Seed Oil, Hydrolyzed Human Hair Keratin (Quadramine Complex), Laurdimonium Hydroxypropyl Hydrolyzed Human Hair Keratin, Silicone Quaternium-16, Undeceth-11, Butyloctanol, Undeceth-5, Arginine, Guar Hydroxypropyltrimonium Chloride, Sodium Citrate, Sorbitol, Stearyl Dihydroxypropyldimonium Oligosaccharides, Methylparaben, Propylene Glycol, Citric Acid, Dmdm Hydantion, Disodium Edta, Fragrance (Parfum), Blue 1 (Ci 42090), Ex.